Inside the Mind of the Aesthetic Patient
Aesthetic Book Survey Results
For you to enjoy your greatest amount of patient satisfaction, it’s imperative you know what your patients want. It would also be helpful to know what they think about you and your staff and how best to set expectations so your patients are happy with their results.
To help you discover the inner workings of the aesthetic patient’s mind, I personally interviewed many aesthetic patients who had had minimally-invasive as well as surgical procedures to enhance their appearance. My results are compiled in my book, Your Aesthetic Practice/What Your Patients Are Saying http://www.cosmeticimagemarketing.com/book.php. I wanted to learn, first-hand what they were looking for when searching for an office and physician to perform cosmetic enhancements. The majority of those interviewed were female with the medium age being 44 years old and they were scattered throughout the US.
My objective was to determine trends and commonalities in the aesthetic patient so here are some of my findings:
- The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves. So, in essence, they were buying hope. Hope that you would make them look better so they would feel better;
- 90% of the time, the confidence in the physician’s ability and positive staff interaction were more important than price;
